Average basket size

Average basket size calculation = Turnover ÷ number of people passing though cashdesk

It is one of the merchandising ratios.

It measures the average amount spent by a customer in a point of sale on a visit.

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Gross margin sensitivity

Gross margin sensitivity index calculation = % of gross margin ÷  % of used shelf space

It is one of the merchandising ratios.

It measures the contribution in terms of gross margin of a given use of shelves.

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Shop Visit Rate

Shop Visit Rate SVR calculation (detailed at shelf level) = Number of customer passing in front of the shelves ÷ number of customer coming inside the shop

It is one of the merchandising ratios.

It measures the exposure of a shop area in terms of visiting traffic.

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